Why advertise on BabyLoving.com?
If you are looking to promote a site, service, or product related to raising babies or parenting in general, BabyLoving.com is as good as it gets. We have only high quality traffic, much of which comes organically (see stats here, click "referring seach engines" in the left column), and none of which is driven by advertising.
Why does this matter? With traffic driven by advertising, you can't be sure of the relevance to the subject of raising babies or parenting. For example, let's say we ran an add for "Free Stuff". We would get a lot of traffic, but little of it would be interested in raising babies or parenting. As an advertiser, you would view our traffic stats and be quite excited, but the value of the ad views to your raising babies or parenting related site would be compromised. With organic traffic, you can take comfort that people viewing your ads are interested in raising babies and/or parenting, as search engines today generally do a good job of generating relevant search results.
Another reason to advertise on BabyLoving.com is that we capture traffic that others miss. As a publisher of articles about raising babies well, people frequently come to our site after searching for information about a particular baby or parenting related subject, finding our site listed in the search results. View the "Viewed: Full list" (of viewed pages) link at our traffic stats page as evidence of this. Advertisements on BabyLoving.com thus reach an audience that is highly interested in raising babies and that you may otherwise miss, or at least not reach as well as you could.
Finally, advertising on BabyLoving.com is inexpensive, especially as compared to what you get. Ads on BabyLoving.com are placed via Google's AdSense, which gives you ultimate and complete control of your costs. As part of setting up the campaign, you are asked to set a maximum amount you are willing to spend per day, and the maximum CPM (cost per thousand ad impressions) you are willing to pay.
OK. How Do I Advertise On BabyLoving.com?
Advertisements on BabyLoving.com are set up in Google's Adsense program. To create a new site-targeted campaign, follow these steps:
1. Log in to your AdWords account at https://adwords.google.com.
2. On the Campaign Summary page, find the table titled "Online Campaigns". Click site-targeted in the 'Create a new campaign' section, which is located at the top of the table.
Follow the sign-up wizard instructions to create your campaign.
Under Target customers by location:
If you are a national or global advertiser, select "Countries and territories", then choose accordingly from the menu. If you are instead a local advertiser, choose either "Regions and cities" or "Customized" to advertise only to customers within your target market.
Next, Adsense will direct you to create your ad text. Following this, you will be directed to the "Target your ad: Identify sites" page. On this page, to get set up, you'll first need to set up to advertise on a site different from BabyLoving.com, which you'll later be able to delete. Click the "List URLs" button, then enter the following in the box to the right:
pregnancy.about.com
Follow the instructions from there as if completing the process to advertise on pregnancy.about.com. Note that the maximum CPM (cost per thousand ad impressions) you set essentially becomes a bid for presence. The higher you set this, the more your ads will appear.
As you complete this process, you'll be directed to a summary page of the AdGroup you have set up. You should see "Sites" under the "Ad Network" column. Click the "Edit" link to the right of this.
You should be directed to the "Edit Sites and CPM" page. Here, add "babyloving.com". You can also delete "pregnancy.about.com", if you wish. Click "Save Changes". That's it! Welcome to our advertising network.
Additional Notes: For advertisers using banners, our ads are 200 x 200. You can view sample ads on this page. Note the ads in the right column, with the "Ads by Google" graphic. These are how your ads will appear, except, of course, on various pages around BabyLoving.com.
Contact us with any additional questions.
